Business intelligence (BI) helps organizations to make better and quicker decisions. The primary requirement, as per previous studies, for any successful BI implementation in an organization and its' stakeholders, is to...
From the Iranian green movement (2009) through the London riots (2011) and the recent anti-hijab protests in Iran, protest movements have been accompanied by considerable social media activity globally. Social media users have...
An exorbitant source of data is easily available but the actual task lies in using this data efficiently. In this article, the aim is to analyse the significant information embedded in the customer purchase behaviour to...